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The Little Magazine is a bimonthly targeted at the highly educated, intelligent and aware reader. It is the only regular and professionally produced publication from South Asia which carries essays, fiction and poetry, besides full-length film and drama scripts.

Over the last year, we have featured current work by some of the most respected names in the world of letters, like Noam Chomsky, Amartya Sen, Amitav Ghosh, Amit Chaudhuri, Gloria Orenstein, Paula Gunn Allen and Evelyne Accad. They wrote exclusively for us and incidentally, this was the first time that many of our writers from overseas were published in India.

Our readership is difficult to define by the usual demographics. Our youngest subscribers are in their teens. The oldest are old enough to be their grandparents. Professionally, the spread includes prominent academics, litterateurs, policy-makers, politicians and people in government, sport and entertainment personalities, artists, students, corporate professionals, retired people and home-makers. There is only one common denominator to this community, which brought them to us in the first place: they are all looking for something new, something different. Typically, these people take their own life decisions, irrespective of family or peer pressure.

Among our major institutional subscribers are the India Habitat Centre, the India International Centre, Hindu College, Lady Shriram College, the United States Education Foundation in India, the Sahitya Akademi (at Delhi, Calcutta and Bangalore), the MacArthur Foundation, the Mahatma Gandhi International Hindi University, the Indira Gandhi National Open University, Sarah Lawrence College (New York) and the University of California at Los Angeles (UCLA). We estimate our readership to be in excess of 10,000.

The Little Magazine is the only product of its kind in the Indian market. To allow it to develop its character and secure a committed readership without external influences, we had taken a conscious decision not to use advertising in the first year of publication. That period is now over, the product has found its niche and acquired brand recognition in its target audience, and we are looking for advertising, in print and online.

We would prefer to work with a small number of advertisers whose corporate values are similar to those of this magazine, and who have products which appeal to our audience. The advertising rate card is available on request from pratik@littlemag.com.

Clients who have taken space in our pages recently include the National Book Trust, UNIFEM, the Sahitya Akademi, Cipla, Indianoil, the Aditya Birla Group, the Steel Authority of India Ltd (SAIL), Tata and Orange. Potential clients we rejected on ethical grounds include, most notably, the late and unlamented Enron Corp.  

Click here to download the current advertising rate card as a PDF.